Atticus win redesign of FloPlast website
Design brand agency Atticus Creative announces the latest client to join its roster today, having won a 5 figure contract with drainage and water related projects company FloPlast. The agency were appointed as part of a three-way pitch process and have been brought on board to support a major period of expansion for the company.
The project will include a review of the FloPlast brand to ensure that its online presence has a more focused and forward thinking identity, strengthening its position in the marketplace. The new site will enable improved user experience and navigation, showcasing the broad range of products and services offered by the company.
Atticus outlined a creative approach which centred on the FloPlast brand proposition.
“Though FloPlast has grown significantly since its beginnings, they haven’t compromised their core belief that people matter, first. This approach has seen the business achieve a remarkably low staff turnaround and customer relationships that span decades. We’ve proposed a design driven by the proposition that now communicates FloPlast’s expertise, people-centric behaviour and size. The proposition is also defining the development of the brands’ tone of voice, messaging and imagery and branded communications.”
– Sanjay Chauhan, Atticus
Established over 25 years ago, FloPlast are proud of their heritage boasting an impressively low staff turnover and a strong sense of customer loyalty. They were looking for a way to articulate this within their online identity, developing the brand in line with their expansion, whilst retaining their existing stakeholders.
Marketing manager Emily Robinson said “FloPlast are delighted to be working with Atticus Creative to develop our new website. The new site will be completely transformed with a fresh new look and easy navigation. Awarding Atticus the project was an easy option for us, their forward thinking approach and relaxed attitude stimulated everyone’s creative ideas that brought the project to life”
The project is due to be completed in February 2018.