HCA Self-pay - Atticus Creative
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HCA Self-pay

HCA Self-pay

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We worked closely with The Princess Grace hospital, Part of HCA, to develop a ‘self-pay’ campaign to run for a limited period in 2014. The campaign involved both print and digital with advertising posters in tube stations along with digital banner ads on selected websites. The campaign was developed to show people that they did not need to have an active health insurance policy, they could choose to ‘self-pay’ to get the required treatment.