COLNE HOUSING SOCIETY
Colne’s has spent the last year developing ways to enable people to live independently. Their old logo didn’t illustrate this very well, so Colne asked us to help them update their brand. We used staff and residents stories to inspire the development of the core proposition – inspiring and supporting aspirations. Once we developed the core proposition we created a striking design that perfectly illustrates Colne’s joined up working behaviour and the whole hosts of services they deliver.
To reflect Colne’s Bigger, Better, Bolder strategy we proposed the idea of producing an annual report that inspires conversation and debate over the course of 12 months. Experts across a number of sectors, staff and residents shared their views of the challenges the housing sector faces to video. Fun 7 second idents of staff working together were used to stitch collections of videos together for specific audiences. Under the banner ‘Join the conversation’the videos have been posted onto Colne’s home page and across number of social media channels including LinkedIn, Facebook and Twitter.