New proposition and logo – Moving a brand from the traditional to technology.
AccountsIQ has developed a powerful financial management system perfectly positioned for mid-sized businesses with multiple data sources. The system has won numerous awards including Mid-market accounting software of the year and Accounting Excellence in Deloitte Technology Fast 50. So, when they asked Atticus to develop their brand to differentiate them we gladly accepted the challenge.
Working with Jeni Peacock and the leadership team we helped to define a bold vibrant vision. Taking the insights and their bold vision and belief we developed a brand proposition and design that has taken them from traditional accounting to the technology space.
We’re looking forward to watching AccountsIQ go from strength to strength.