Hackney Empire commissioned Atticus to design their first Annual Review by developing a new visual style that would help deliver their key messages. During our discovery stage we realised that Hackney Empire is not only a theatre, it also plays a big part in the lives of the Hackney community. It attracts people from the local community but also people from wider areas of London and beyond.
The graphical design used throughout the report is based on the idea that all great productions, be that opera or pantomime, need a great audience. The theatre really treasure their audience and that is reflected in the great welcome you feel when you visit.