Montagu Evans were looking for a campaign to celebrate their 100th year anniversary. After researching the company we found that they were really committed to their people, clients, the communities they operated and in their legacy. With these insights we developed a campaign that would engage their people and clients, have a positive impact on society and be an important part of their legacy.

The campaign purpose was to attract applications from young entrepreneurs who would then, if selected, be given a cash award along with business support and mentoring for the year.