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Atticus were asked to create and develop a prestigious health screening service targeted at senior corporate executives and wealthy individuals. Positioned as the quintessential service of its type, every aspect of the brand needed to exude confidence and quality to reflect the uniqueness of the offering, the reputation of the clinical board and the exquisite interior of the centre. The Centre – situated on Devonshire Street, Central London – was launched by the Duchess of Gloucester in 2014. Activity included Naming, Brand creation, Website, Video, Photography, Printed brochures and Patient information.