Well here it is in all its glory! The new Princess Grace Hospital Logo.

We started working with the hospital in 2013, beginning with a review of the brand and its touch points. The outcome of the review was to enhance the drawing of the hospitals logo, the head of Princess Grace, and establish a consistent and coherent sub-branding system.

From the very beginning we were careful to consider this as an evolution rather than a revolution of the brand. An enhancement that truly reflected the first class services and care of the hospital, and befitting of the Princesses beauty.

To operate in a modern environment, the brand needed to be adaptable. Ensuring the best reproduction in print and digital formats at sizes suitable for modern devices. To overcome this challenge we produced a beautifully detailed drawing of the head and an elegant silhouette, each with a specific use.

The resulting redraw is a timeless, elegant representation of Princess Grace and the hospital. A design that provokes a sense of well-being excellence across and a strong position for the development of the sub-branding system.

“Working with Atticus on re-drawing our logo and revitalising our brand has been a delight. Their collaborative and sensitive approach took the brief and turned it into a dynamic branding strategy, which has been hugely successful.”
Wouter Van den Brande, Consultant Liaison Manager, The Princes Grace Hospital.