The London Craniofacial Clinic is a specialist team of surgeons based in the new, central London outpatient centre created by The Harley Street Clinic. The clinic provide a one-stop clinical service to investigate, diagnose and treat a range of conditions of the face, mouth, teeth, jaws, head and neck. Atticus were commissioned to produce a brand identity reflective of the clinic’s innovation and personalised service. Brackets were used in the creation of the logotype referencing the clinic’s strive for perfection. This was supported by the recreation of a face illustration using dotted lines following the curvature of a human face.