They said make it stand out!
You may think that running a campaign on upgrading software maybe a little, well, dry.
Not so, with SRO solutions we were asked to put together a campaign to promote the benefits of their upgrade service for IBM Maximo asset management systems. They wanted the campaign to ‘stand out’ and ‘be memorable’ whilst communicating the main service benefits. We gave them a landing page featuring a flying pig, magic dust and a caricature of their IBM Champion ‘Bill’. It was a real pleasure to work with the team at SRO, Karolina, Bill and Joe who wholeheartedly embraced the concept.
https://www.srosolutions.net/upgrade-maximo/